Winter 2017 represents a transformative time for Diabetics Doing Things. The podcast has over 1,000 years of living with T1D and is approaching 100 episodes, Rob and the team are growing partnerships with top organizations so during National Diabetes Awareness Month 2017 it was time for the brand to take the first steps into apparel.
The "Diabetic" hoodie pays homage to Virgil Abloh's OFF-WHITE quotation design and applies it to the T1D persona. A person with Diabetes is so much more than a single word can encompass, and yet many people find it difficult to make peace with the label. The Diabetic hoodie challenges the notion that a T1D can be defined by one single word in a modern, luxurious, versatile silhouette made from the highest quality blank apparel on the market.
Photos: Michael Bruner
Styling: Rob Howe